- Promotes the interaction of the ZINWA and its publics, the ultimate goal being to create mutual understanding between the Authority and its publics
- Acts as the point of contact for ZINWA during interactions with stakeholders
- Serves as the custodian of the Authority’s image
- Responsible for the Authority’s internal and external communication
- Serves as the Authority’ mouthpiece during ZINWA’s interaction with the Media
- Co-ordinates the smooth holding of corporate functions
- Represents the Authority at marketing and advertising forums such as the Trade Fair and Shows
- Oversees the Authority’s corporate social responsibility activities
- Recommends to senior management public relations strategies
- Promotes customer care
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